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Consumer Behavior Articles 2018 . Consumers considere d purchase behavior as a key point to access and evaluate speci fic product. It is the computed response of the system or organism to various stimuli or inputs, whether internal or. from venturebeat.com The training you need to become a. It is just tool that encourages consumers to try a new product. Behavior modification is a treatment approach that replaces undesirable behaviors with more desirable ones by using the principles of operant conditioning.based on methodological behaviorism, overt behavior is modified with consequences, including positive and negative reinforcement contingencies to increase desirable behavior, or administering positive and.