Consumer Research Vital To Marketer And Firm



Consumer Research Vital To Marketer And Firm. A consumer intending to buy a sports bike will be more attentive to motor bikes ad, a style conscious person will be more receptive to ads for fashionable clothes while another consumer who is a habitual soft drink lover will be more attentive to advertisements portraying the. It is not the organisation nor marketer but the brand which becomes the consumer’s idea of the product or service.

Kishan Gopal BBA
Kishan Gopal BBA from pt.slideshare.net

It is not the organisation nor marketer but the brand which becomes the consumer’s idea of the product or service. Consumer will typically associate his or her idea of the product or service with the brand name. Consumers will identify and choose marketing stimuli based on their needs and attitudes.

A Consumer Intending To Buy A Sports Bike Will Be More Attentive To Motor Bikes Ad, A Style Conscious Person Will Be More Receptive To Ads For Fashionable Clothes While Another Consumer Who Is A Habitual Soft Drink Lover Will Be More Attentive To Advertisements Portraying The.


Consumers will identify and choose marketing stimuli based on their needs and attitudes. It is not the organisation nor marketer but the brand which becomes the consumer’s idea of the product or service. Consumer will typically associate his or her idea of the product or service with the brand name.

The Consumer Has Got His Or Her Own Way Of Perceiving, Interpreting And Developing Beliefs On The Value Of The Brand.


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